Meet Justin Santolaya — San Diego's 1% Listing Agent
REALTOR® · CREN · ABR® · SFR® · CELA · DRE# 01902918 · Hablo Español
I’ve spent over a decade watching San Diego homeowners lose tens of thousands of dollars to real estate commissions they didn’t have to pay. A seller in Chula Vista hands over $20,000 to a listing agent. A family in Poway pays $27,500. A homeowner in La Jolla writes a check for $62,500 just to list their home.
I believe there is a better way. Full-service real estate. Honest representation. One percent.
Since then, I have helped 200+ San Diego families sell their homes and collectively saved them over $1,000,000 in listing commissions. Not by cutting corners. By cutting out the overhead that traditional brokerages pass on to you.
Years in San Diego
Homes Sold
Saved for Clients
Google, Zillow & Yelp
Why I Started Charging 1%
CELA
Certified Expert Listing Agent
ABR®
Accredited Buyer Representative
SFR®
Certified Expert Listing Agent
CREN
Certified Real Estate Negotiator
REALTOR®
Licensed California REALTOR®
DRE# 01902918
California Licensed
Bilingual
English & Spanish
15+ Years
San Diego Market Expert
About Our 1% Model
I have been in San Diego real estate for over 10 years. Early in my career I worked the traditional model and I watched seller after seller walk away from closing with far less equity than they should have. Not because the market failed them. Because the commission structure did.
A traditional listing agent charges 2.5–3%. On a $800,000 home that is $20,000 in listing fees alone. On a $1,000,000 home it is $25,000. I kept asking myself: what am I doing differently that justifies that fee over what I could deliver at 1%?
The honest answer was nothing. The photography was the same. The MLS was the same. The negotiation was the same. The only thing different was the number on the check and who was writing it.
So I built a model that charges 1% and delivers everything. Not a flat-fee MLS service where you are on your own. Not a discount operation with junior agents and minimal attention. Full service, personal attention, from a REALTOR® who has closed hundreds of transactions in this market at a price that respects your equity.
And it has saved my clients over $1,000,000 in commissions. Money that belongs in their pockets, not mine.
Featured Services
- Professional photography — high-resolution photos that make your home stand out
- 3D virtual tour — immersive Matterport walkthrough at no extra charge
- Aerial drone photography — for single-family homes (FAA restrictions apply)
- Targeted digital marketing — social media and online ad campaigns
- Pre-listing upgrade walkthrough — I walk your home with you and tell you exactly what to fix and what to skip
- Expert offer negotiation — 15+ years of San Diego market experience
- Full transaction management — inspections, appraisals, escrow, closing
- Bilingual service — English and Spanish, all of San Diego County
- Direct access to Justin — your cell number is my cell number, start to finish
Dustin Caldwell (Chief Petty Officer), San Diego
Diane Lehman, San Diego
Daniela Vesprini & Ethan Gebhart, San Diego
Lauri Koseff, San Diego
Daniel Harris
Natalie Hartwell
Michelle Knowlton
Serving All of San Diego County
I know this market because I live and work in it every day. From the South Bay to the coast to North County, I serve sellers across every San Diego community:
26+ San Diego Neighborhoods
San Diego Communities We Serve
Find your neighborhood's 1% listing agent — tap any community below.
LET'S TALK ABOUT YOUR HOME
Get a Free Home Valuation + Pre-Listing Upgrade Walkthrough
No pressure. No commitment. Just a straight conversation about what your San Diego home is worth and exactly what (if anything) you should do before listing. I’ve helped 200+ San Diego families sell smarter and keep more of what they earned. Let me do the same for you.